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Yorkshire Coast Smokers Urged to Quit

Yorkshire Coast Smokers Urged to Quit

Published by Jon Burke at 1:17pm 15th July 2020.

Humber Teaching NHS Foundation Trust is supporting a new advertising campaign ‘Today is the Day’, which encourages smokers to quit today, as thousands of smokers already report quitting across the region.

The new campaign, launched by Action on Smoking and Health (ASH) features a heartfelt plea from respiratory doctor, Ruth Sharrock, for smokers to quit today to protect themselves from smoking related diseases and increased risk of severe illness from COVID-19. Smoking is the largest cause of preventable death in the East Riding responsible for over 600 deaths a year every year, a further 571 children take up smoking in the East Riding.

YOURhealth Service Manager at Humber Teaching NHS Foundation Trust, Natalie Belt, said:

“Smoking remains the biggest killer in the East Riding, and we want to encourage all smokers to give quitting a go. Quitting smoking can rapidly reduce your risk of a range of life threatening illnesses and our dedicated local stop smoking service within YOURhealth can help support you through your quit attempt with expert advice and medications to deal with cravings.”

Since the COVID-19 pandemic hit, 92,681have quit smoking, according to new analysis by ASH and University College London.

Chief Executive at Action on Smoking and Health (ASH), Deborah Arnott, said: 

“Over 92,000 smokers have succeeded in stopping smoking in Yorkshire and Humber region since COVID-19 hit us, but that still leaves many thousands more smokers who have not. This campaign is designed to encourage those who’ve not yet succeeded; to wake up and decide today is the day to stop smoking.”

Service User, Jennifer Clayton aged 70, living in Bridlington, who suffers with asthma said:

“I contacted the Stop Smoking Service after being advised by my GP and my dentist that I had to stop smoking. I initially went at the quit like a bull in a china shop, but then suffered a real blip and almost started smoking again, however, with the support, suggestions and the encouragement I received from my Health Trainer Wendy, I was able to try a different approach, pick myself up and get back on track! And I look forward to my calls each week”

However, a further 49,424 smokers across the region have tried to quit but been unsuccessful. The campaign, funded by the Department of Health and Social Care, will be directing smokers to effective forms of support to quit on the NHS Smokefree website.


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