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New Mental Health Campaign For Yorkshire Coast

New Mental Health Campaign For Yorkshire Coast

Published by Karen Liu at 10:14am 1st July 2020.

A new campaign has been launched for better mental health on the Yorkshire Coast.

Hull and East Yorkshire Mind and North East Lincolnshire Mind, are encouraging people to talk about the elephant in room that is often described as our mental health. 

The expression "elephant in the room" is a symbolic phrase for an important or enormous topic, question, or controversial issue that is obvious, or that everyone knows about but no one mentions or wants to discuss.

The #ElephantInTheRoom campaign, which officially launches today on 1st July 2020, has two parts, each with the aim of promoting positive mental health and get people taking about their own mental health. 

The idea for the campaign came about after Charlotte Andrews, the charities’ Information and Advice Worker, took part in the 2.6 challenge earlier this year and decided to crochet elephants to raise money for better mental health.

Charlotte then joined forces with Charlotte Lidster, a volunteer at the charity, who helped to make more mini elephants. Over 100 elephants were made which raised just over £1000.

Explaining more, Charlotte Andrews, Information and Advice Worker at Hull and East Yorkshire Mind and North East Lincolnshire Mind said 

“I am quite an anxious person and I get stressed very easily. Crocheting has been amazing for my wellbeing and it really helps me focus my mind on creating something. 

Understanding what it is like to worry about anything and everything is one of the reasons I am so passionate about mental health and breaking that stigma.

When the 2.6 Challenge campaign was announced, I came up with the idea to crochet mini elephants for donations to encourage conversations around the “elephant in the room” that is our mental health and also to spread a little joy in these uncertain times.

I was amazed by the level of support I received and am really looking forward to see the impact that the #ElephantInTheRoom campaign will have across the local area”

The first part of the campaign encourages people to crochet their very own mini elephant. Some craft kits have been put together to give individuals a helping hand, and these contain all of the materials (crochet hooks not included for safety reasons) and instructions needed to make a mini elephant.

These kits will be offered on a first come, first served basis, with a suggested donation of £5. People will then be encouraged to share photos of their crocheted mini elephants on social media, with the best one in each region receiving a prize of a large crocheted elephant. 

The second part of the campaign asks people to show their support by placing pictures of elephants in their windows; at home, in their offices or in their cars.

These can be hand-drawn pictures, or there’s a free elephant picture template available to download from their website The two charities are then asking for the pictures to be shared on social media to help raise mental health awareness. It is hoped that this will also encourage children and young people to get involved in the #ElephantInTheRoom campaign.

Emma Dallimore, Chief Executive at Hull and East Yorkshire Mind and North East Lincolnshire Mind said:

“Every year, one in four of us will experience a mental health problem. The #ElephantInTheRoom campaign will help us to raise wider awareness about mental health within the local community, as well as raising vital funds for our services. All funds raised will help local people to get the help they need, to recover and to stay well.”

Hull and East Yorkshire Mind also has some enamel elephant pin badges available for a suggested donation of £2.50. 

To get your own craft kit, to make a donation or to download a free elephant photo template, please visit You can also request a call back from a member of the charities fundraising team.

Anyone who wants help for their mental health can contact Hull and East Yorkshire Mind on 01482 240133 or email


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