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New Beach Safety Campaign Launched On Yorkshire Coast

New Beach Safety Campaign Launched On Yorkshire Coast

Published by Karen Liu at 7:44am 22nd May 2020.

The RNLI and Coastguard on the Yorkshire Coast have launched a new beach safety campaign.

They are urging parents to protect their families by following key safety advice to save lives this summer.

Following the recent easing of nationwide lockdown restrictions in England and with children still off school, many more people are expected to visit the coast to exercise and take part in water-based activities.

The RNLI says last year its lifeguards aided over 29,000 people on UK beaches in more than 17,000 incidents, saving 154 lives.

The Institution says it helped to reunite nearly 1,800 lost children and teenagers with their families and aided 346 people in incidents involving inflatables.

Despite the ongoing challenges posed by Coronavirus and social distancing, the RNLI says it still hopes to provide a lifeguard service on around 30% of the beaches the charity usually covers in time for the traditional peak summer season. 

But at present, there are no RNLI lifeguards on beaches. While lifeboat crews and the coastguard are still on call ready to respond to emergencies, they say their message is clear: the charity needs the public to be aware of dangers, take responsibility for themselves and their loved ones and remember that, in an emergency, call 999 and ask for the coastguard.

The RNLI’s head of water safety, Gareth Morrison, said:

“If our lifeguards were present on the beaches today, they would be preventing many incidents before they even occurred by directing people to safe swimming areas, highlighting dangers such as rip currents and advising people not to use inflatables.

These preventive measures are not in place meaning people could find themselves in danger if they are not reading the signs and following the relevant safety advice. 

Our lifeguards are trained to swim 200m within three and a half minutes, and although our volunteer lifeboat crews are fully operational, should they be needed, they won’t be able to reach you in the same time.

It is important that anyone visiting the coast understands that the beach can be a dangerous environment and you must take more responsibility for you and your family this summer.

No one ever goes to the coast to be rescued yet RNLI lifeguards rescue thousands each year”.

The RNLI and Coastguard says following key safety advice will keep people safe and also help to reduce the demands placed on lifeboat crews, the coastguard and other emergency services. 

Both authorities say this is why parents are now being urged to take charge and be ‘beach smart’ if they visit the coast, to ensure they and their families have the safest summer possible, whether lifeguards are patrolling their beach or not.




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