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Audience Figures Success for Yorkshire Coast Radio

Audience Figures Success for Yorkshire Coast Radio

Published by the Yorkshire Coast Radio News Team at 6:01am 14th May 2020.

The latest official audience figures for the UK radio industry have been released and show an increase in listener numbers for Yorkshire Coast Radio.

The official RAJAR figures show that 43% of the local population tune into Yorkshire Coast Radio each week and those tuning in are listening for longer periods.

The numbers show that yet again more people locally are listening to Yorkshire Coast Radio than to any other station. The 43% weekly reach figure is also the highest for any radio station in England.

The latest figures cover the first quarter of the year from January to March.

Chris Sigsworth, Managing Director said

“These latest figures come at a time when our audience and local businesses are dealing with huge change due to the Coronavirus.  It is pleasing to see that so many local people turn to us for their information and entertainment during these times.  We understand the challenges many local businesses are facing and we are ready to work with them as we rebuild the local economy together in the times ahead.”

Content Manager, Matthew Pells said.

"Thank you to everyone who's been tuning in, it's great to see an increase in the figures. We know how much local people value the station both as a source of reliable local news & information and as an entertaining and engaging community hub and the team have been working hard to maintain that.

These numbers reflect listening just before the lockdown started, we've seen huge increases in traffic to our website and online listening platforms throughout April as people look for up to date local news and information.

The job now is to keep the information flowing, keep being uplifting and entertaining and to help local business to recover from lockdown."




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