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New Identity Wanted For Scarborough South Cliff Gardens

New Identity Wanted For Scarborough South Cliff Gardens

Published by Karen Liu at 9:07am 3rd May 2020.

The project team working on the Saving South Cliff Gardens project in Scarborough is asking the local community to help choose a new identity for the gardens. 

The team has developed branding concepts including logo, website and colour palette options that aim to reflect both the heritage and future of the gardens.

Views are being sought on six logo options via an online survey, which is available up to and including Thursday 7 May.

Scott Matthews, Principal Landscape Architect for Southern Green, who is part of the project team said:

“One of the really distinctive aspects of the gardens is how their design and character have developed over time.

It is important that this is reflected in the restoration proposals and new identity.

I encourage the local community to give their views on the concepts so they can play an important part in shaping the future identity of the much loved gardens.”




There is 1 comment on this page.

JohnfromScarborough, on 4th May 2020 9:31am
The article states that the project team has developed a colour palette for the branding of the gardens. This is interesting because if you click onto the survey there are six possible logos for us to consider. All have one thing in common –the only colour used is black against a white background.

It would be interesting to know what thought processes led the team to think that this was an appropriate choice of colour to represent these seaside gardens or their heritage. Let us hope that it does not mean that they are working on the basis that the “future identity” of the gardens is a dark bleak one.

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