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Scarborough Footfall Increase Due To Christmas Campaign

Scarborough Footfall Increase Due To Christmas Campaign

Published by Karen Liu at 11:51am 26th February 2020.

An increase in footfall in Scarborough is being attributed to the Counting Down to Christmas campaign, according to its Steering Group. 

Figures obtained by Scarborough Borough Council show a 4.1% boost to footfall in the town centre footfall in the run up to Christmas last year, compared with 2018, which is being attributed to the town’s business led, Counting Down to Christmas campaign.

Supported by high profile marketing, the Counting Down to Christmas campaign aimed to get more people to visit, shop and eat in the town centre during the festive season through a series of special festive events and markets, a celebrity lights switch-on with new and improved decorative lighting, town centre treasure trail, special offers from local businesses and free car parking.

The private sector led Christmas steering group worked with local partners to get as many businesses involved as possible and their belief is that their collective efforts resulted in footfall in the town centre increasing by 22,906 from 556,828 in December 2018 to 579,734 in December 2019.

Sue Anderson-Brown, Chair of the Scarborough Town Centre Christmas Steering Group said:

"It's heartening to know that the hard work and resource invested by all partners paid dividends.

We should all be very proud of achieving positive footfall growth on the run up to Christmas and in bucking the downward national trend.

I'm pleased to report from a Brunswick perspective that it converted to spend, with many of our retailers reporting a better than expected trading period.”

Looking forward in 2020, Sue Anderson-Brown added:

“All of us involved in retail, regardless of size, have been hard hit in recent years by increased operating costs, consumer confidence, changing behaviour and spending habits.

The pressure on us all as high street operators, however, is expected to continue into 2020.

Now more than ever, Scarborough town centre must unite and offer a year-round programme of engaging experiences and provide compelling reasons for both our local consumers and tourists to visits and spend.”

Kerry Carruthers, Chief Executive of Yorkshire Coast Business Improvement District added:

“It was great to see so many businesses come together to create last year’s Christmas campaign and it’s down to the collaboration and dedication of those involved that it was such a fantastic success for the town.

It’s been a challenging time for retailers the last few years and at Yorkshire Coast Bid we’re open to all ideas on how best to support the high street and local businesses as we shape our plans for 2020 and beyond.”

Planning for Counting Down to Christmas 2020 is already underway.

News of the increased footfall comes after Scarborough Borough Council revealed its Audit Committee is to discuss the findings of a report, by the Association of Electoral Administrators, which looked into the role the authority had in carry out the ballot for the entire Yorkshire Coast BID area.

RELATED STORIES: Council Sets Date To Discuss Yorkshire Coast D-BID Report


There are 3 comments on this page.

zara, on 26th February 2020 1:18pm
funny how the YCBID CEO feels the need to get her comment attached to something positive when the report is due to come out. Another organization that is only there for the ones at the top to make some easy money.
Peter croft, on 26th February 2020 2:49pm
Very good point made by Zara that organisations are quick to
take some credit, I would point out that the D-BID will only spend other people’s money, they do not add any money to the pot, but all their salaries and expenses come from this method of taxation on businesses which are already paying tax
Fileyman, on 26th February 2020 7:02pm
Another load of waffle from SBC.

Please tell us just where these figures were obtained from.

And the alleged footfall increase in no way is a true reflection of any increase in traders turnover.

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