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Patients on Yorkshire Coast urged to 'choose well' following surge in hospital admissions

Patients on Yorkshire Coast urged to 'choose well' following surge in hospital admissions

Published by the Yorkshire Coast Radio News Team at 7:44am 6th July 2010.

The analysis, which was undertaken by the Nuffield Trust, revealed a rise in emergency admissions of 12% since 2004-5 - costing the NHS £11 billion a year.

David Cockayne, Director of Strategy for NHS North Yorkshire and York, commented: "The significant increase in hospital admissions is particularly pertinent in North Yorkshire as we have five hospital trusts serving a population of around 800,000 people.

"This rise in admissions has been on our radar for some time and we are already taking measures to reduce the pressure. Last winter we launched our 'Choose Well' campaign which highlighted the many options available for accessing treatment and advice. More recently, as described in our five-year strategy, we are also looking to develop a single point of access for unplanned care which will direct patients to most appropriate NHS service for their needs."

NHS North Yorkshire and York's 'Choose Well' campaign highlights the many treatment options on offer. Accessing the most appropriate service not only helps to ease the pressure placed on accident and emergency departments but also means that patients receive treatment as quickly as possible.
Dr Phil Kirby, Associate Director of Public Health for NHS North Yorkshire and York, said: "Sometimes it's simply a case of patients not knowing what services are available to them and the hospital or GP practice tend to the be the first places that spring to mind when they or a family member fall ill.

"Sources of advice and information offered by community pharmacies and NHS Direct are largely underused and I would encourage more people to use them."

The NHS services available to patients include:

Self care
Many everyday ailments like sore throats and sneezes can be easily treated at home with a well stocked medicine cabinet with off-the-shelf products.

NHS Direct
NHS Direct is available 24 hours a day should you need advice, information or simply want to check whether you need to see a health care professional. Call 0845 46 47 or go to

Pharmacists are qualified health care professionals and can offer health advice and remedies for a whole range of illnesses without an appointment.  For example, if you suffer from minor aliments such as a cough, cold, or mild symptoms (ie headache, nausea or diarrhoea), you could seek advice from the pharmacy.

GP practice
You should contact your GP if you have an illness or injury that won't go away or if you have a minor injury. If you need to seek advice outside of normal surgery hours there is an 'out of hours' service run by GPs and highly skilled nurses. You can get the number for your local 'out of hours' service via the main switchboard number for your GP.

NHS walk-in centres 
NHS walk-in centres are located on Monkgate in York city centre and Auerborough Street in Scarborough. Opening times can be found at They can treat minor illnesses and injuries and give you health advice. Most are open from early in the morning until late at night. You do not need an appointment, and you will be seen by an experienced healthcare professional.

Accident and Emergency (A&E)
A&E services should be used to treat the most serious medical cases, such as loss of consciousness, heavy blood loss, suspected broken bones, persistent chest pain, difficulty breathing, overdose or poisoning.  Remember that Accident and Emergency departments are NOT an alternative to visiting a GP or accessing any other service; it will not save you time if you have a minor ailment as staff treat the most serious cases first.

In emergencies call 999 for an ambulance.  It is important to note, however, that up to a quarter of all 999 calls received DO NOT require an emergency response.  Please help us to help you by using the service responsibly.  Lives could be put at risk if ambulances are used to deal with non-emergency cases.


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