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Decision on Yorkshire Coast Tourist Information Centres Called In

Decision on Yorkshire Coast Tourist Information Centres Called In

Published by the Yorkshire Coast Radio News Team at 12:05pm 29th February 2016.

The decision to close the existing Tourist Information Centres in Whitby, Scarborough and Filey has been 'called in'.

 

The Borough Council's cabinet approved the plan to re-locate services earlier this month.

 

Now a committee will look at that decision again and decide whether or not to recommend the cabinet to re-examine it.

 

Under the plans, in Whitby, they will be relocated to the Harbour Office, or a move to a storage area within the existing TIC is also being considered.

 

In Filey, it will be in the entrance to the Evron Centre Concert Hall, and in Scarborough, the Centre on Harbourside will close and there'll be an unstaffed point within the new Lifeboat facility on Foreshore Road.

 

The £45,000 of savings will be re-invested in marketing the borough as a tourism destination.

 

The Chairman of the Whitby and District Tourism Association, John Freeman said:

 

"We understand that they (the council) need to save money but they're not actually saving that much, and if they say that they're re-investing it in marketing, they certainly don't need to market Whitby. the town is busy. This is the line everybody seems to go down these days 'we need to market something'. No. You need to look after people when they're here.

"Not everybody and everything is ruled by a smartphone these days. There are people that actually want to be able to ask questions. A public face to the visitor is something that's required. Certainly certain things are booked before you get here, but my argument is, and our guidebook proves it, that people want information when they're here."

 

Scarborough Borough Council released a statement saying:

“The savings are coming as part of the review of the whole tourist information provision, right across the borough. Likewise the re-investment is in the marketing of the whole borough and not just Whitby, so all areas will benefit from it.

“We will still provide a front facing service in Whitby and we will be using a wide range of media - telephone, face to face and digital to support our visitor enquiries.

“We are aware that not everyone has access to the internet or smartphone, however research shows that 76% of the population has access to the internet, a statistic we cannot afford to ignore. It is essential therefore that we focus our resources on a wide range of tourism marketing activity and communication channels. The review we are undertaking will allow us to achieve this.”

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