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Yorkshire Coast Radio Extra Launches on DAB

Yorkshire Coast Radio Extra Launches on DAB

Published by the Yorkshire Coast Radio News Team at 6:30am 17th February 2015.

Yorkshire Coast Radio will launch ‘Yorkshire Coast Radio Extra’ today, becoming the third UKRD Group station to broadcast on the North Yorkshire Multiplex.

Chris Sigsworth, Managing Director says: “Yorkshire Coast Radio Extra will provide everything our listeners love about Yorkshire Coast Radio, with a little bit extra”.

Speech-based content will feature in special programmes, focusing on topics such as Business, Health and Motors.

Chris says: “Our audience is currently the biggest it has ever been. After a very successful 21 years we feel the time is right to extend our service and provide more engaging content, specific to the local area that we serve”.

William Rogers, Chief Executive Officer of the UKRD Group, says: “This is a great example of a local commercial radio station maximising its opportunity to provide incremental services to the people in its patch. Not only is this a further expansion of the stations approach to what is already a comprehensive strategy to develop digital services but it reflects a meaningful improvement in the range of content being delivered".


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