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Yorkshire Coast Radio Celebrates With Best Audience Figures Ever!

Yorkshire Coast Radio Celebrates With Best Audience Figures Ever!

Published by the Yorkshire Coast Radio News Team at 8:15am 24th October 2013.

Yorkshire Coast Radio, which next month celebrates 20 years of broadcasting to the area, has another reason to crack open the champagne.

 

The latest audience data released today shows the station has its biggest audience ever, with a record-breaking 50,600 listeners now tuning in every week, an increase of 9,300 listeners in the last 12 months.


The research, released by RAJAR, shows that 44% of the area’s population now tune in to the station every week, giving it more listeners than any other station in the area.


Chris Sigsworth, Managing Director says: “We have had a fantastic year, and the latest audience figures are an early birthday present for which we are very proud of.


"More and more people are turning to Yorkshire Coast Radio for the latest local news and information, together with our great mix of music and entertainment.”


More people than ever before are waking up to ‘Paddy in the Morning’, and listening across the day.


Yorkshire Coast Radio launched on 7th November 1993, and will celebrate 20 years on the air next month.


Chris added, “It’s great to know that we are as popular now as we ever have been, and that the radio station is such an important part of everyday life along the Yorkshire Coast for so many people”.


Yorkshire Coast Radio is part of the UKRD Group, recently ranked number one in The Sunday Times 100 Best Companies to Work For 2013, for the third consecutive year.



Source: RAJAR/Ipsos MORI/RSMB October 2013

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